Ben & Jerry's Announces Bob MarleyInspired 'One Love' Flavor
publish date: 2017-05-12
Ben & Jerry's is paying tribute to late reggae icon Bob Marley on the 36th anniversary of his death with a new ice cream flavor, One Love. A portion of proceeds from the limited-batch banana ice cream with caramel and graham cracker swirls and fudge peace signs will benefit a youth empowerment program in Jamaica.
A press release announced that the flavor was created in partnership with the Marley family and was accompanied by a video announcing the delicious treat. "I mean, the words 'one love, one heart,' that touches everybody in every language," says Jeff Furman, a longtime board member at the conscious ice cream company in a video about the new flavor. "That's very connected to the kind of company we want to be. We don't do it through music, we do it through ice cream."